Diversifying a business in the Hospitality industry with KitStart

Since the COVID-19 pandemic, the hospitality industry has undergone a significant transformation in retaining customer loyalty. A recent study conducted by Square  highlights that almost two-thirds of restaurateurs in the US alone consider expanding beyond their core offerings essential to broaden revenue streams and solidify their brand.

At KitStart, our goal is to help small business entrepreneurs, like you, thrive with our digital tools.

Making your business more discoverable 

Social media is a pivotal tool at any stage of business, whether it’s facilitating outreach to new audiences, engaging with loyal customers, and bolstering brand growth. Nevertheless, the inclusion of a dedicated website can enhance your brand in several ways.

1. Control: Unlike social media platforms that are prone to target zapping algorithms, once you establish your domain and website, it remains under your control, and it’s yours forever!
2. Expansion: Leveraging Search Engine Optimization (SEO) capabilities integrated within your KitStart website significantly improves visibility on Google, rendering your brand more discoverable. This allows you to modify and expand your online presence without any of those sneaky algorithms.
3. Information: Once you’ve got your domain, making sure your website is ready for the world couldn’t be easier with our flexible template options and content layouts. All of these have been developed with our users in mind to make your site look professional. And although your Instagram will be full of beautifully curated content, how is someone going to really engage with and understand your brand and your offering somewhere to find out more?
4. Professionalism: This is another reason why it is vital to create your own website – to set you apart from the hobbyists, establish yourself as a trusted and professional brand, and show you are here to stay and you understand what your customers need.

Elevating your business with online bookings

ResDiary found that in 2023,  5% of bookings ended up in no-shows, and the adoption of bookings platforms has emerged as a strategic move for businesses seeking to mitigate this and optimise reservations.

Introducing a bookings system on your website extends beyond securing table reservations; it equips you with a competitive edge while embracing diverse revenue-generating opportunities.

KitStart Bookings streamlines organisational aspects and facilitates round-the-clock sales. Integrated payment functionalities ensure swift transactions upon booking various services—be it personalised cooking classes, private events, or takeaway orders.

It can even accommodate video links, allowing seamless online delivery of events such as cooking classes, which can help enhance accessibility and reach.

Unlocking potential revenue streams with an e-commerce store

For hospitality businesses, establishing an online store stands as an alternative avenue for revenue diversification. KitStart Store seamlessly integrates into our suite of solutions, and can help you reduce the risk of relying on one source of income.

Statistics from the BBC earlier this year showcased a significant surge in corporate insolvencies among food service businesses, signalling the risks associated with industry instability. To bolster brand resilience and longevity, diversifying offerings through an online store presents a viable solution. From fresh produce to homemade sauces and recipe books, the possibilities for store items are endless.

With KitStart Store you’ll have the ability to publish your store items on your socials, creating more brand awareness, and with various different payment options, you’ll be getting those orders in quick!

At KitStart we want to help you to challenge the status quo, and define a better future for small businesses within the hospitality industry.

Sign up today to get your business online

And don’t forget you get all of this included in your packages…